No don't touch them because if if you drop they'll fizz up and bust.

Fizz up your whole mouth.

Neither company expects consumers will suddenly do more laundry, just to satisfy their curiosity over chalky tablets that fizz up like giant Alka-Seltzers in the washing machine.

Here, after all, is a field in which the American obsession with race, the new scholarly commitment to commenting swiftly on pop culture and the stresses of the academic job market all conspire to fizz up and speed along the process by which ideas become books become paradigms.