It is the incessant plugola - spots on billboards, on sponsored segments, on logos - that creates the commercial overload.

In a noted 1972 speech, Whitehead used the terms "elitist gossip" and "ideological plugola" to echo the Nixon administration's claims of liberal bias in network news.

In the 1950s, concern over illicit business practices in television and radio including; plugola, payola, and rigged game shows led to congressional and U.S. Federal Communications Commission (FCC) hearings.

The creation of the TIO was part of a public relations campaign to undo some of the damage done by the quiz show controversies of the 1950s and other illicit business practices in television like plugola.

However, he makes a blunder in both "Heat" and "Travel Team" that he should avoid next time: there's a fine line between realistic detail and the appearance of plugola, and Lupica comes too close to crossing it.